Power in Pink
Stories that change lives.
Big brands can go two ways. They can operate in a vacuum and hope to sell lots of widgets, or they can work in service to the people for whom they provide and also to the world for the greater good. If we were a big brand, we'd take our super powers and do the latter, because, why not?
This is why we jump at every chance to tell these stories for brands like Under Armour.
Power in Pink is not about selling t-shirts, but about sharing stories of breast cancer survival that inspire. It's about committing to a charity and a culture that is meaningful and giving 100% to its success. We are proud of this work and proud of Under Armour for their continued support of this incredible charity.
the deliverables
Three long format videos
and three short for web and social channels
Under Armour: Power in Pink
Channel info
We had the incredible opportunity to work with one of the biggest athletic brands in the world--Under Armour. They asked us to interview and produce, shoot and edit stories for Power in Pink, their breast cancer awareness initiative.
Under Armour: Power in Pink
Under Armour: Power in Pink, Tracey's Story
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Tracey is a survivor and a fighter! Tracey shares how her determination and strength helped her battle cancer.Under Armour 2012 Power in Pink Teaser
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Three amazing women were selected as 2012 winners of the Power in Pink Survivor Search. Their stories of strength and survival through fitness are an inspiration to all.Under Armour: Power in Pink, Jamie's Story
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Jamie is a survivor and a fighter! Watch how Jamie continues to out run cancer with the help of her friends and family.Under Armour: Power in Pink, Tina's Story
