Jamie Campbell
WHY WE LOVE THE LONG FORM VIDEO (AND WHY YOU SHOULD TOO)
When you are sharing complex ideas and addressing challenges and needs that your audience can identify with, the long form can communicate..
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CURIOUS & PRESENT
SHINE CREATIVE MUSINGS ON STORY, EMOTION + WHY IT ALL MATTERS IN VIDEO
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Drury Bynum
THE FIRST RULE OF (BRAND) STORYTELLING
Does a story exist if there’s no one listening? At bare minimum, a story requires two people. For both parties there must be an exchange...
Drury Bynum
5 WAYS TO TURN YOUR VIDEO FOOTAGE INTO AN ECOSYSTEM OF CONTENT
We were pitching a large food client our best idea for a brand video. About 10 minutes into it, the Marketing Director interjected, “I...
Drury Bynum
COCKTAIL MANIFESTO: IS STORYTELLING DEAD?
Shine Creative puts brands in the context of human experience through video storytelling. YES. STORYTELLING. The marketing buzzword that...
Drury Bynum
HOW TO MAKE YOUR CUSTOMERS SAY, “THIS BRAND REALLY GETS ME”
Every brand is built from the belief that something can be done better. We all want to change the world, for better or for worse. For...
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