#brandvideo

CURIOUS & PRESENT

Drury Bynum

THE FIRST RULE OF (BRAND) STORYTELLING

Does a story exist if there’s no one listening? At bare minimum, a story requires two people. For both parties there must be an exchange...

Drury Bynum

5 WAYS TO TURN YOUR VIDEO FOOTAGE INTO AN ECOSYSTEM OF CONTENT

We were pitching a large food client our best idea for a brand video. About 10 minutes into it, the Marketing Director interjected, “I...

Drury Bynum

MAKE EMOTIONAL MOTIVATIONS THE ‘NORTH STAR’ OF YOUR BRANDED CONTENT

As a challenge to advertising that puts products before people, brands are abandoning the coercive, interruptive format in favor of...