SHINE CREATIVE

This morning the digital media insider Digiday reported that the Covid-19/Corona Virus has already had a serious impact on production...

It's difficult to reach people authentically without an emotional connection. How can brands create this connection? Make them the hero.

Let's get right to it, because the year has begun dammit and we've got zero time to waste! If the numbers mean anything, video is by far...

When you are sharing complex ideas and addressing challenges and needs that your audience can identify with, the long form can communicate..

Does a story exist if there’s no one listening? At bare minimum, a story requires two people. For both parties there must be an exchange...

We were pitching a large food client our best idea for a brand video. About 10 minutes into it, the Marketing Director interjected, “I...

Shine Creative puts brands in the context of human experience through video storytelling. YES. STORYTELLING. The marketing buzzword that...

Do you like to eat and hang out with friends? We are currently casting for commercial lifestyle videos about food! Must be available all...

Switchblade Lemonade writes killer bios for entrepreneurs. We recently collaborated on a project and it changed the way we make films....

The Hero's journey is a roadmap for the viewer to enter and become a participant in the story. This is why this approach is so good for

Think of plot as a verb, as in, to draw a plan or map. You are simply defining the beginning, middle and end of your film and drawing a line